GROUP PLAY-New | Jungmi Lee

GROUP PLAY

DEVICE

Galaxy S4, S5

ROLE

UX LEAD

DESIGNED WIREFRAME & INFORMATION ARCHITECT

INTERACTION DESIGN

TEAM

DESIGNERS (UX, UI, PROTOTYPING)

SERVICE STATEGY MANAGER

DEVELOPERS (S/W)

OVERVIEW

Users are increasingly eager to communicate and enjoy themselves with others using their handsets. Group play apps are designed to satisfy these people's needs.

Group play allows users to play music with friends. Users are able to connect more devices at one time. By this way, every device could use its own speaker. Group Play works in a combination of NFC but could also set up by using a Wi-Fi Hotspot. Music isn’t the only thing which you could share. You even could share with friends files, games, and pictures. Galaxy S4 concept is focused on people. As a UX designer, I considered users’ relationships with others and a sense of joy that can be shared together for considering a new feature and app.

DESIGN PROCESS

At the time of group play planning, many sharing apps already existed in the market. A lot of brainstorming and meetings were held to find a function that only our functions could have in this market. We did research and user research from questions about what we would like to share and play with friends on our terminals.

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DESIGN RESEARCH

At the time of group play planning, many sharing apps already existed in the market. A lot of brainstorming and meetings were held to find a function that only our functions could have in this market. We did research and user research from questions about what we would like to share and play with friends on our terminals.

DESIGN INSIGHTS AND SOLUTIONS

Insight :

Without using mobile data, what other ways could be considered for connecting people

Solution :

The Group Play feature was created with a focus on establishing strong ties amongst GALAXY S4 users. With this function, users directly connect with other GALAXY S4 users to enjoy music and games together without the worry of data usage.

Insight :

Find a new feature that is not just simple, but fun

Solution :

In fact, too many sharing applications in the market, I need to find and develop a new and fun experience for users for competitiveness. Previous applications shared the same music contents, but music sharing in Group Play application supports surround sound experience.

RENEW FLOW

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DESIGN

Welcome page

For easy usage, a welcome page is displayed.

Users can select Join or Create a group, and set the password for a private group.

Share and play contents

Display the number of the group member, and available to select content type for sharing. When all members join, the count of people displays beside the menu list.

Share music

Make the control phone into the control board that operates music and controls volume while other phones become speakers that create surround sound.

REFLECTION

Group Play is one of the most social new features on Samsung's Galaxy S4 smartphone. I also think that I had valuable experience in receiving various ideas and feedback through interaction with team members while working on this project. It was a project that I also learned deeply about the essential values of communication and communication as a project member through the task of encouraging people to communicate freely. UX can continuously update by developing an app that can download for the following terminals, and it is considered for various terminals and more users to use it.

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