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ALWAYS ON DISPLAY
DEVICE
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GALAXY S7, S8, S9
NOTE 7, 8
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ROLE​
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PROJECT LEAD
CONDUCT RESEARCH
USER KEY VALUE & SCENARIOS
PROTOTYPE HIGH-FIDELITY MOCK-UP
TEAM
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DESIGNERS (UX, UI, PROTOTYPING)
PRODUCT MANAGER
DEVELOPERS (H/W, S/W)
OVERVIEW
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Always On Display (AOD) allows users to check the time and date with ease, and also keep an eye on missed calls and message alerts, even when the phone is not in use and just on standby. I was the representative designer of the design team on an Agile team comprised of developers, a product owner, a scrum master, and a quality engineer. I was responsible for determining the overall design direction of the project while collaborating with the rest of the team on ideation.
DESIGN RESEARCH
Internal research was conducted to know user journeys through individual in-depth and focus group interviews. Through the research, habitually, users always press the home button to check various information. The average smartphone owner checks his or her device nearly 150 times a day. If the user can see the information whenever they please, there’s no need to turn on the device. This purpose had become the first principle of our design-principles.
Also, upon competitive analysis, the existing functions were not very frequently used by users. After reviewing the feedback of the actual users, there was negative feedback on the information that was recognized by sensors and temporarily displayed. If we reviewed this feedbacks very deeply thoroughly, providing more meaningful data than existing functions and modifying scenarios to meet user needs, we could predict the possibility of this function becoming a new flagship function in advance.
DESIGN INSIGHTS
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1. Users expect to use AOD screen in the substitution of a lock screen.
If users don't need to turn on the device and provide the information you want, AOD screen can replace some features of the lock screen.
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2. Users want a variety of customization features.
Users want to display and see their data at any time. But, they worry about the privacy issue when the phone is put on unprotected status. We consider the right way to support powerful customization functions, and also valuable information needs to be displayed and customizable to the users’ preferences.
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3. There is anxiety that the AOD function consumes additional batteries.
Battery consumption is significant because this feature needs to be enabled by default. Of course, the engineering team would consider the solution, but as a team, the design team reviewed the use scenario in detail, found a situation where the user could turn off the AOD function for a while and reflected it in the user flow. UX designers consider scenarios for turning off in unnecessary cases, while visual designers consider color and animation frames.
USER INTERFACE
DESIGN
Display your AOD
Display clock, calendar, and image(background). AOD displays a relatively small amount of information compared with the phone’s normal mode. Nevertheless, designers determined an optimal number of frames to ensure that there is no compromise in display quality.
Galaxy S7_AOD setting
Galaxy S8_AOD setting
Powerful customization features
After launching GALAXY S7, most feedback was more customization (color, clock style, and images).
By reviewing these user feedbacks, the following models added functions such as customizing the components directly by the user and various preset contents.
Screen off memo
With the new Screen Off Memo function, users do not need to launch an app to view notes.
Memos can be pinned to the Always On Display. This allows users to check them at a later time by simply double-tapping the Memo icon. Users can also store these memos in the Samsung Notes app directly from the Always On Display.
Samsung Theme store
Downloaded from Samsung Themes
The growing demand for content from users has led to more work for designers internally. To solve this problem, we had many internal idea meetings and got the great idea to upload and share content created by releasing AOD API to existing Samsung theme stores so that users can use a lot of content in the end.
Initially, users could only choose from a few different clocks, add a calendar, and a few other things. Also, though, users have the entire Samsung theme store to choose from.
INTERACTION DESIGN
REFLECTION
Galaxy S20 Always on Display
Always on Display project was applied to Galaxy S7 device for the first time, and value-added to the next devices. As a result, this feature became a major feature of Galaxy devices. It was a project that listened to users' opinions while designing four terminals and realized once again that feedback from colleagues working together was vital. The process of other team members concluding was complicated, but it was a project that made me realize what I didn't think and consider, and felt like I had grown up as a designer.
PRESS & MENTIONS
https://www.androidcentral.com/how-customize-galaxy-s8-always-display
...continues to show you useful information that's available at a glance so you don't always have to turn on the whole display just to check the time or see if you have notifications.
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https://www.forecovery.com/android-tips/screen-off-memo-on-samsung-galaxy-note-9.html
...To set screen off memo in always display, create the memo and then tap on the pin icon at the top left corner of the screen.
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https://www.androidcentral.com/do-you-use-always-display-your-phone
... Having an always on display can be a great benefit to stay in touch with what's going on while working away at the office or running around the house...